TLDR:
- GameStop added 4,710 BTC, confirming its March plan to hold Bitcoin as a reserve asset.
- The company joins a wave of firms moving into crypto amid institutional adoption trends.
- Bitcoin trades just 2.7% below ATH, with resistance near $110K and bullish signals emerging.
- Analysts forecast BTC to hit $180K–$200K in 2025, citing historical cycle repetition.
Retail gaming giant GameStop has officially entered the crypto space with a major Bitcoin purchase. The company announced its acquisition of 4,710 Bitcoin tokens on May 28, 2025, marking its first major digital asset investment.
This move follows GameStop’s March 2025 decision to include BTC as a treasury reserve asset. The purchase represents a strategic shift for the company as it diversifies its financial holdings. Corporate Bitcoin adoption continues to gain momentum across various industries.
GameStop’s Bitcoin Strategy Takes Shape
GameStop’s purchase comes after months of planning and strategic consideration. The company previously announced its intention to adopt a Bitcoin strategy in March 2025.
This decision emerged as GameStop sought to strengthen its financial position amid ongoing challenges.
The gaming retailer has faced difficulties from digital competition and a decline in in-store sales. Adding Bitcoin to its treasury represents a bold move toward financial innovation.
According to Crypto Rover, via X, the purchase signals GameStop’s commitment to cryptocurrency integration.
💥BREAKING:
GAMESTOP JUST ANNOUNCED THEY BOUGHT 4700 #BITCOIN
HERE WE GO 🚀 pic.twitter.com/FYSY0EAELw
— Crypto Rover (@rovercrc) May 28, 2025
The timing aligns with broader corporate trends toward digital asset adoption. President Trump’s executive order establishing a national cryptocurrency reserve has encouraged more companies to explore Bitcoin investments.
At publication, Bitcoin trades at $108,881 with a substantial daily trading volume of $33,065,393,751. The price shows a modest decline of 0.65% over the past day but maintains a 2.33% weekly gain.
BTC has traded between $106,572 and $111,807 throughout the week. The cryptocurrency faces immediate resistance around the $110,000 level.
Bitcoin sits approximately 2.7% below its all-time high at the moment. GameStop’s purchase could provide additional buying pressure to push BTC toward new record levels. However, over-the-counter buying methods might limit immediate market impact from large institutional purchases.
Technical Analysis Points to Bullish Bitcoin Future
Market expert Stockmoney Lizards shared a compelling technical analysis highlighting Bitcoin’s historical patterns.
His research focuses on monthly Optimized Trend Tracker bands, which identify major trend movements. The analysis reveals recurring cycles where BTC retests key levels before breakouts.
Historical data shows similar patterns occurred during 2014-2016, leading to Bitcoin’s rise to $20,000. The 2018-2020 cycle preceded the rally to $69,000.
The current 2022-2024 pattern suggests another major bull run ahead. Stockmoney Lizards projects BTC could reach $180,000 to $200,000 this year, with potential extensions to $250,000 by 2026.
#Bitcoin
The pattern is so obvious it hurts. Yet most will still miss it.
Monthly OTT Bands (Optimized Trend Tracker) – the cleanest trend indicator you can use for macro moves.
Look at this progression:
2014-2016: Retest and breakout → Bull run to $20k
2018-2020: Retest and… pic.twitter.com/a3TNNjY2uq— Stockmoney Lizards (@StockmoneyL) May 28, 2025
GameStop’s Bitcoin adoption reinforces growing institutional acceptance of cryptocurrency.
The move demonstrates how traditional companies increasingly view BTC as a legitimate treasury asset. With the token trading near record highs and technical indicators showing bullish signals, GameStop’s timing appears strategic for potential long-term gains.
